Welcome to 2022! Is this is it – is this the year you leave your day job and embark on your dream job? Will you be starting you own business? Becoming a solopreneur? Yay for you! Not an easy decision, I’m sure, but you’ve committed to doing it, and that is the first step. I can imagine how long your to-do list is. I believe one of the most important things you can do right now is to schedule a personal branding session.
As a business owner, the value of your personal brand – who you are, what you stand for, and what you offer – cannot not be underestimated. Potential customers and client wants to know as much about ‘who’ they are purchasing services from as ‘what’.
What is a personal banding session?
A personal branding session is a photo session for a solo entrepreneur to promote themselves and their offering. This could be a physical product (e.g., custom cakes, floral arrangements), a digital offering (website, blog content), or consulting (nutrition counseling, college tutor), among many other things.
Why do you need one?
As a solo entrepreneur, you are your brand! So no matter what you are selling – creative inspiration or tax expertise – any potential customers want to see the face behind the product. If you plan to market on social media, it is important to have a variety of images to keep your feed fresh.
How I can help!
As you start to map out your business plans and goals for the year, don’t forget about this part of your business. Contact me to schedule your personal branding session. I can do this in the studio, or on location if that is what your business needs. Congratulations to you, and good luck!
P.S. As I was building out my brand, I read Donald Miller’s Building a StoryBrand and found it immensely informative and helpful. He is a great resource that you might find worth checking out!
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